Privacy Policy
Last updated: 29 July 2026
1. Who We Are
SharpSeed Ltd ("we", "us", "our") is a company registered in England and Wales. We operate the website sharpseed.co.uk and provide parenting education resources: behaviour response protocols, guided audio, and parent scripts.
Contact: contact@sharpseed.co.uk
2. What Data We Collect
We may collect and process the following data:
- Identity data: name, email address
- Contact data: email address, phone number (if provided)
- Technical data: IP address, browser type, operating system, referring URL
- Usage data: pages visited, time on site, click patterns
- Transaction data: purchase details, payment method (processed securely by Stripe)
- Quiz responses: the answers you give in our behaviour check-in (about family routines, not about an identified child)
3. How We Use Your Data
We use your personal data for the following purposes:
- To provide and improve our services and digital products
- To process payments (via Stripe — we never see or store your card details)
- To deliver your purchases and the resources you've requested
- To respond to your enquiries
- To send marketing communications (only with your consent, and you can unsubscribe at any time)
- To measure advertising effectiveness and analyse website usage (only with your analytics consent)
4. Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR), we process your data based on:
- Consent: where you have given clear consent (e.g. marketing emails, analytics and advertising cookies)
- Contract: where processing is necessary for a contract with you (e.g. purchases)
- Legitimate interests: where we have a business need that doesn't override your rights (e.g. keeping the site secure)
5. Cookies
We use cookies and similar technologies. Analytics and advertising cookies load only after you accept them in our cookie banner. For full details, see our Cookie Policy. You can change your choice at any time via the "Cookie Settings" link in the footer.
6. Third-Party Services (Processors)
We use the following third-party services, which process data on our behalf or as independent controllers:
- Stripe — secure payment processing (Stripe Privacy Policy)
- Supabase — hosting of our database and server functions (order records, vault access)
- Resend — transactional and marketing email delivery
- Meta (Facebook/Instagram) — advertising measurement (Meta Pixel and Conversions API), active only with analytics consent
- TikTok — advertising measurement, active only with analytics consent
- Google Analytics — anonymous website analytics (when enabled, active only with analytics consent)
Some of these providers process data in the United States. Where data is transferred outside the UK, we rely on adequacy regulations or standard contractual clauses.
7. Data Retention
We keep your personal data only as long as necessary for the purposes set out in this policy. Transaction records are kept for 6 years for tax purposes. Marketing consent records are kept until you withdraw consent.
8. Your Rights (UK GDPR)
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Delete your data ("right to be forgotten")
- Object to processing
- Withdraw consent at any time
- Data portability — receive your data in a structured format
To exercise any of these rights, contact us at contact@sharpseed.co.uk.
9. Data Security
We use SSL/TLS encryption, secure hosting, and follow industry best practices to protect your data. Payment processing is handled entirely by Stripe with PCI-DSS compliance.
10. Children's Privacy (COPPA Compliance)
Our services and website are designed and intended exclusively for parents, educators, and legal guardians. SharpSeed does not knowingly collect, solicit, or store personal information directly from children under the age of 13. If you are under 13, please do not attempt to register for our services or send any personal information about yourself to us. If we learn that we have accidentally collected personal information from a child under 13, we will delete that information immediately. If you believe a child under 13 has provided personal data to us, please contact us at contact@sharpseed.co.uk.
11. Additional U.S. State Privacy Rights (CCPA/CPRA)
If you are a resident of California or another U.S. state with a comprehensive privacy law, you have specific rights regarding your personal information:
- Right to Know: You can request disclosure of the categories and specific pieces of personal information we collect, use, and disclose.
- Right to Delete: You can request deletion of your personal information.
- Right to Correct: You can request correction of inaccurate personal information.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
Categories of personal information collected in the last 12 months: identifiers (name, email), internet/electronic activity (pages viewed, interactions, collected via cookies with your consent), commercial information (purchase records), and approximate geolocation (country-level, derived from IP).
Do Not Sell or Share My Personal Information
We do not sell your personal information for money. Like most online businesses, we use advertising cookies (Meta, TikTok) that may be considered a "share" for cross-context behavioral advertising under California law. These cookies are inactive until you accept analytics cookies, and you can opt out at any time:
- We honor the Global Privacy Control (GPC) browser signal as a valid opt-out request.
- You can also email contact@sharpseed.co.uk with the subject "Do Not Sell or Share".
To exercise your rights, please submit a verifiable request via email to contact@sharpseed.co.uk.
12. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
13. Contact & Complaints
If you have concerns about how we handle your data, contact us first at contact@sharpseed.co.uk.
UK residents also have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk.